marco-castro-prime

Entrevista exclusiva com o CEO da Prime Interway, Marco Castro

Por Lizi Ricco – Jornalista

Aproveitando a passagem do CEO da Prime Interway, Marco Castro, pelo Rio Grande do Sul, especialmente a visita realizada à Ymatech, realizamos uma breve entrevista aonde o empresário fala da atuação da distribuidora no Brasil.

 

marco-ymatech

Marco Castro (Prime Interway) e Paulo Afonso Jr. (Ymatech)

A Prime Interway está entre as maiores distribuidoras de valor agregado do país e oferece produtos de automação comercial e mobilidade corporativa. Com atuação em todo território nacional e operações 100% via canais, conta com clientes nos mais diversos setores da economia, assim como a Ymatech, a qual mantém parceria há 5 anos.

Confira a entrevista:

Ymatech: Qual produto podemos considerar carro-chefe em vendas de tecnologia para automação corporativa?

Marco Castro: Em aplicações de automação corporativa, atualmente contamos com um portfólio de soluções tecnológicas bastante amplo, nos permitindo atender às necessidades dos mais variados processos, desde os mais simples até os mais complexos. Se levarmos em consideração volume, as soluções que envolvem captura e coleta de dados estão entre as mais procuradas pelos clientes seguidas de impressão e transmissão de dados. Como por exemplo, coletores, leitores,  impressoras e infraestrutura wireless.

Ymatech: Quais são os diferenciais da Prime Interway em relação aos concorrentes em apoio às revendas parceiras?

Marco Castro: A Prime Interway é um canal de Distribuição que possui uma estrutura voltada para atender as necessidades de nossas revendas, uma vasta linha de produtos, uma equipe de suporte altamente especializada, oferece serviços variados e personalizados, como treinamentos periódicos com o objetivo de manter nossas revendas atualizadas com as tendências e novidades do mercado. Toda essa estrutura somada ao valor humano que fazemos questão de alimentar em nossas relações de negócios, fazem da Prime Interway o único canal de Distribuição com valor agregado do Brasil.

Ymatech: Para uma empresa de pequeno porte, o custo para a mudança no modelo de gestão de processos, através da automação, é compensado ao longo do tempo? Vocês possuem alguma solução pronta de baixo custo para essas empresas de pequeno porte?

Marco Castro: Muitas empresas de pequeno porte crescem sem passar por uma revisão em seus processos de gestão, o que não é positivo. Algumas inclusive acumulam prejuízos ao longo de sua existência pela falta de um controle eficiente. É determinante para o crescimento saudável do negócio que as empresas otimizem seus processos pensando muito além do hoje, mas basicamente onde e como querem chegar. E a Prime Interway já acompanha esse mercado há algum tempo oferecendo soluções que requerem um menor valor de investimento. Um exemplo dessa ação seria nossa solução de locação para inventário, onde a nossa revenda pode oferecer o software já embarcado no produto reduzindo consideravelmente o custo da operação para o cliente final.

Ymatech: A Prime Interway é considerada como uma distribuidora multimarca. Como o revendedor pode enxergar isso como um benefício?

Marco Castro: Ser um distribuidor multimarca nos possibilita ajudar nossas revendas a atender as demandas do seu cliente final com soluções de ponta-a-ponta garantindo uma maior fidelização, mais oportunidades de negócios e consequentemente um aumento na receita.

 

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